Spearheaded the complete end-to-end redesign of NovaPay’s customer onboarding experience, focusing on reducing drop-off rates and streamlining complex Know Your Customer (KYC) compliance verification across both web and mobile platforms. By removing friction points and simplifying multi-step registration forms, the new flow transforms a traditionally tedious verification process into a seamless, user-friendly journey.
The overhaul introduced a restructured information architecture with clear, real-time guided progress indicators that set transparent expectations for users at every stage of identity verification. To ensure long-term scalability and design consistency, a robust, reusable component library and UI design system were established—empowering NovaPay’s internal product and engineering teams to easily build and scale future features.
