Executed a comprehensive 90-day Conversion Rate Optimization (CRO) program for MarketLane, an e-commerce brand looking to maximize revenue per site visitor. The strategy combined data-driven design experiments, in-depth UX audits, and high-converting lifecycle email automation to systematically reduce drop-offs across the entire customer journey.
The campaign began with a rigorous checkout friction audit to eliminate drop-off points, streamline form fields, and optimize payment gateway UX. Parallel to this, dynamic A/B testing and landing page experiments were deployed to boost product page conversion rates. To sustain long-term Customer Lifetime Value (LTV), personalized lifecycle email flows were structured—including automated abandoned cart recovery, browse abandonment sequences, and targeted post-purchase win-back campaigns.
